How to Market Your Trade Business Simply, Cheaply, and Organically
The Challenge: Limited Time for Social Media
You might be thinking, "I don’t have time to grow a huge social media presence!" And you're right. For most tradespeople, managing an Instagram account with daily posts and a detailed strategy just isn’t realistic. You’re busy on the tools, running your business, handling customers, and managing enquiries. The last thing you need is to stress over social media.
The Solution: Simple, Effective Strategies
The good news is, you don’t need to be a social media guru to make an impact. A simple, effective strategy can help you raise awareness of your business locally without consuming too much of your time.
Invest in Basic Tools for Organic Content Creation
One of the simplest yet most powerful tools you can invest in is a £20 tripod from Amazon. (https://amzn.eu/d/e96iqA2). Set it up with your phone, switch on time-lapse mode, and record yourself doing what you do everyday—whether it’s swapping out a radiator, installing a piece of ThermaSkirt, or fitting a new boiler. What might seem mundane to you is fascinating for your customers, who love seeing the process from start to finish.
Share Your Work on Local Platforms
Once you’ve got your video, there’s no need for fancy editing.
Just take that time-lapsed footage and post it to your local Facebook group—like the “What’s going on in Macclesfield” group, if you’re in my area!
Here’s an example of an engaging post you could write:
"Another job completed for Mr. and Mrs. Smith on [such and such] Road. Thanks so much for the tea, Mrs. S! It made a cold day on the tools much warmer. If anyone in Macclesfield is looking for an affordable and friendly plumbing and heating engineer, please reach out via Facebook or drop us an email at name@company.co.uk for a no-obligation quote."
That’s it. Even if you only post once a month, you’ll start to see interest grow, and your company’s name will become more familiar in the community.
The Power of Consistency in Organic Marketing
Consistency is key, but don’t put too much pressure on yourself.
Posting once a week is ideal, but even once a month can make an impact. Remember, you don’t have to be on camera,
and there’s no need to script anything—just let your work speak for itself.
To give you an idea of how effective this approach can be, we posted a simple,
sped-up installation video on our Instagram account. It required minimal editing,
yet it reached 20 million views and helped grow our channel to become one of the biggest heating manufacturer channels in the country.
That’s the power of organic, local marketing.
Final Thoughts: Keep It Simple and Authentic
So, don’t overthink it. Keep your marketing strategy simple, stay consistent, and let your work tell your story. And if you ever want some additional advice or tips on how to market your trade business, I’m always available to help. Feel free to reach out to me personally at ethan@discreteheat.co.uk.
